MEG KREKELER
creative strategist
anytime fitness.
MOBILE APP LAUNCH
As part of a campaign to introduce members to the new mobile app, the concept behind this creative was to show members that the "focus" of the app is on them and to inspire and increase downloads of the app.
(creative direction | design | copywriting)
virtual coaching campaign
The concept behind the Virtual Coaching campaign was to emphasize a member's ability to be supported in their fitness journey anytime, anywhere. Direction for photography was to create the view point of the member in their everyday life with mobile access to support, versus only inside the gym.
(creative direction | design | photo direction | copywriting)
membership campaign
The use of both hand lettering and imagery of members having fun in the gym (with a lean into support from a personal trainer) offer a friendly invitation to join in this membership campaign. Campaign included posters, direct mail postcards, door hangers and social media posts.
(creative direction | design)
SOCIAL MEDIA
With a brand voice that doesn't take itself too seriously, creative for social media leans both inspirational and humorous. Based on a well crafted content calendar, posts address campaigns, holidays, success stories, motivation, support, advice and recipes.
(creative direction | design | copywriting)
