MEG KREKELER
creative strategist
brand identity systems
After working with an organization to establish the expression of their brand in a new logo, the work begins to establish a brand identity system that allows them to move forward in developing core materials while keeping within a set of standards outlined in a Brand Guide.
(creative direction | design)
promotional materials
A long-time client, Minnesota Valley Women's and Men's Chorales perform twice a year, and each concert requires a unique look. Materials include poster, postcard, program and social media images.
(creative direction | design)
minnesota reading association
The use of both hand lettering and imagery of members having fun in the gym (with a lean into support from a personal trainer) offer a friendly invitation to join in this membership campaign. Campaign included posters, direct mail postcards, door hangers and social media posts.
(creative direction | design)