MEG KREKELER
creative strategist
AON.
employee wellness guide
In order to promote total wellbeing, our client took our recommendation to create this digital e-guide to direct employees to ALL wellbeing resources available to them. Text in light blue within the guide indicates hyperlinks to make connecting to resources easier.
(creative direction | design | copywriting)
value proposition development
We worked with this client to develop core foundational elements regarding their culture of employee wellbeing. This included discovery work regarding an Employee Wellbeing Value Proposition, a definition of wellbeing, definitions of each dimension of wellbeing, and wellbeing program goals.
(strategy development | copywriting)
monthly e-news
The "Think. Feel. Function. Connect." e-newsletter was created to provide clients and colleagues with information regarding ways in which support could be offered regarding various emotional wellbeing topics.
(copywriting | editing)
COVID RESPONSE E-Book
Providing our clients with tools for supporting the wellbeing of their employees during the Covid pandemic was critical. In addition to documents outlining support for physical wellbeing, the data showing the emotional toll the pandemic was having (particularly on healthcare workers) prompted the creation of this e-book.
(creative direction | design | copywriting)
