MEG KREKELER
creative strategist
Mercury creative group.
print ad series
After a strategic rebranding, Vujovich was looking to make a statement via ads within industry publications. This series highlights their bold, classic brand with a bit of clever word play, beautiful photography of their work, and the friendly faces behind the designs.
(creative direction | design | copywriting)
Rebrand
Our brand discovery work with Cereals & Grains Association uncovered their essential value as the trusted authority and community that fosters comprehensive food solutions worldwide. The logo reflects the industry, community and the trusted support it provides.
(creative direction | design)
Video brochure
Velocity Public Affairs wanted to make an impression with the launch of their new proprietary Advocacy Elevator solution so we created this video and delivered it via a video brochure inclosed in a custom branded box.
(creative direction | design)
Annual report
The Minnesota Asphalt Pavement Association needed to publish its annual report, and what better way to do it than in nostalgic road map fold style.
(creative direction | design | copywriting)
awareness campaign video
As part of a year long awareness campaign around the United Nations 2020 International Year of Plant Health, we created this video for the American Phytopathological Society. The video is centered on the idea that plants play an integral (and often hidden) role in our lives
(creative concept)
product photography
Our client wanted images to use for web and print to showcase their series of To-Go Containers
(art direction)
